CyFair Texans Basketball is soaring to new heights under the leadership and direction of Cedrick LaFleur. This latest move is another game changer in the world of shoe company sponsorship or partnerships. LaFleur was contacted by 2 major shoe brands this summer with offers to join their organization in an effort to help stabilize their brands. After several months of discussions and meetings, he recently decided that the Fila brand was more representative of the future.
CTB and Fila inked a 2 year contract where LaFleur will serve as paid Executive Consultant to Fila Basketball and MTW, Inc. His responsibilities to include sales, marketing and product promotion for it\'s new brand: Fila Grassroots Basketball. In addition, increase Fila brand awareness though grassroots related programs, high schools and other business channels. CTB will be an licensed, authorized dealer for all FILA branded products in South Central US.
FILA has made a wonderful commitment in support of this initiative and we are honored and excited to have a chance to share this opportunity with you. The brand has a rich heritage in the sport and a great sense of style and fashion, therefore our mission is to rekindle that spirit through the likes of an authentic basketball campaign....\"The Future Movement\".
**Fila will launch it\'s new basketball shoe Spring 2010\".**
National tournaments are the 2nd part of this new partnership. CTB teams will rekindle it\'s relationship with some of the top national tournaments in the US, like Deep South Classic.
Fila Basketball national tournaments are also:
Fila Nationals - Atlanta GA
Fila CyFair Classic - Houston Tx
Showtime Nat\'l Championship - East & West Coast
Summer Derby Classic - Louisville, KY
Top 10 All American Camp
The season will get kicked off with a splash in San Antonio with Fila sponsored \"Party At The Four\", during the NCAA womens final four.
